Tag Archives: Social media marketing
Social Media Platforms Must Tackle “Fake” Inbound Traffic Menace Before It Infiltrates the B2B Domain!
Facebook, social media’s biggest platform, is facing a crisis of confidence right now. This crisis reached a notable milestone last week, when Mark Zuckerberg, Facebook’s CEO, finally admitted in a September 27, 2017 post: “After the election, I made a … Continue reading →
Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, … Continue reading →
“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content. While the other Cs seem to be more easily … Continue reading →
The Steve Jobs rule “stay hungry, stay foolish” was directed at college grads but it also applies to startups; although for startups to evolve–thinking outside the box has to be coupled with performing inside the box. Engineering and sales can … Continue reading →
Social media is to sharing, what Google is to searching and GPS is to driving. It is important that B2B marketers not fall into the 80-20 trap of social media, where 80% of traffic is generated by 20% of users, … Continue reading →
In reviewing some of the leading marketing automation web sites, The Marketing Id came across a brilliant whitepaper from Marketo titled, “The Definitive Guide to B2B Social Media.” There is much to gain from reading this 46-page treasure trove, but The … Continue reading →