Tag Archives: Social media marketing

Everything You Always Wanted to Know About Content Marketing, Sponsored Content and Native Advertising

If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising is definitely not your cup of tea. HBO’s … Continue reading

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To be, or not to be – that is the question for B2B Digital Marketers

Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, … Continue reading

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Market the Cloud; Don’t Cloud the Market!

“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.  While the other Cs seem to be more easily … Continue reading

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Goldilocks and the Social Media Bear!

Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive.  In a recent post, “5 Mistakes You Might Be Making … Continue reading

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Top 10 Holiday Tips for Startups & B2Bs in Social Media & Marketing

The Steve Jobs rule “stay hungry, stay foolish” was directed at college grads but it also applies to startups; although for startups to evolve–thinking outside the box has to be coupled with performing inside the box.  Engineering and sales can … Continue reading

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Top 10 Social Media & Inbound Marketing Tips for the B2B Marketer

Social media is to sharing, what Google is to searching and GPS is to driving.  It is important that B2B marketers not fall into the 80-20 trap of social media, where 80% of traffic is generated by 20% of users, … Continue reading

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The Social Media Marketing Value Chain in a Company’s Revenue Cycle

In reviewing some of the leading marketing automation web sites, The Marketing Id came across a brilliant whitepaper from Marketo titled, “The Definitive Guide to B2B Social Media.” There is much to gain from reading this 46-page treasure trove, but The … Continue reading

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