Follow the money instead with the new TMM—Total Monetizable Market The concept of Total Addressable Market, or TAM as it is popularly called, has taken the business world by storm in recent […]
TAM—The Holy Grail Of Business—Is A Sham
Jack Nargundkar
High-tech marketing is always a constant compromise between logical left-brain analytics and creative right-brain activities. Jack has been living this struggle his entire working career, which he began as a software geek after graduating with a BSEE degree from Bombay University. To hone his marketing skills, Jack went on to pursue an MBA degree from Columbia Business School in New York City. Jack has since gained wide-ranging marketing experience from working at start-ups to Fortune 500 companies in the global IT, Defense & Space, and Telecommunications industries.
In the past few years, Jack has focused on developing integrated marketing strategies and plans that incorporate a judicious mix of inbound and outbound marketing techniques. In addition to being a self-published author, Jack has been recognized for outstanding analytical and communications skills, authoring technical articles (self and ghosted) in numerous trade publications and editorial opinions in Business Week, The Wall Street Journal, The Washington Post, and The New York Times.
Hear the LEOs Roar—Will SATCOM’s Anti-Latency Lions Meet the 5G challenge?
On February 28, 2019 the first six OneWeb Low Earth Orbit (LEO) satellites were successfully launched aboard an Arianespace Soyuz rocket. With this launch the implementation of CEO Greg Wyler’s vision to provide […]
It’s All About Content and It’s All Over the Top!
CNBC set the media and entertainment industries abuzz on November 6, 2017 in a report, “21st Century Fox has been holding talks to sell most of the company to Disney,” that warned: […]
The Secret Sauce Behind Successful Account Based Marketing!
In his January 10, 2017 Forbes.com article, “Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017,” contributor John Ellett noted: “Few acronyms have been used more frequently in B2B marketing circles […]
Social Media Platforms Must Tackle “Fake” Inbound Traffic Menace Before It Infiltrates the B2B Domain!
Facebook, social media’s biggest platform, is facing a crisis of confidence right now. This crisis reached a notable milestone last week, when Mark Zuckerberg, Facebook’s CEO, finally admitted in a September 27, […]
The Art of the Deal for B2B Content Marketers—Make It Personal!
Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. Well, if Joe Pulizzi, the founder of […]
The Marketing Id 