TAM—The Holy Grail Of Business—Is A Sham
Follow the money instead with the new TMM—Total Monetizable Market The concept of Total Addressable Market, or TAM as it is popularly called, has taken the business world by storm in recent […]
Hear the LEOs Roar—Will SATCOM’s Anti-Latency Lions Meet the 5G challenge?
On February 28, 2019 the first six OneWeb Low Earth Orbit (LEO) satellites were successfully launched aboard an Arianespace Soyuz rocket. With this launch the implementation of CEO Greg Wyler’s vision to provide […]
It’s All About Content and It’s All Over the Top!
CNBC set the media and entertainment industries abuzz on November 6, 2017 in a report, “21st Century Fox has been holding talks to sell most of the company to Disney,” that warned: […]
Social Media Platforms Must Tackle “Fake” Inbound Traffic Menace Before It Infiltrates the B2B Domain!
Facebook, social media’s biggest platform, is facing a crisis of confidence right now. This crisis reached a notable milestone last week, when Mark Zuckerberg, Facebook’s CEO, finally admitted in a September 27, […]
Software-Defined – Wide Area Network (SD-WAN): the Super-Duper WAN!
ReportBuyer’s press release dated April 24, 2017, “SD-WAN Market Size Forecasts to grow from USD 738.9 million in 2016 to reach USD 9,066.2 million by 2021,” estimates a 65.11% Compounded Annual Growth […]
For Managed Service Providers (MSPs), Marketing is the Tipping Point!
Complex technological solutions require simple marketing explanations. From partner propositions that reassure internal IT departments of a need for their ongoing complementary role to the development of must-have USPs, and benefits and value messaging, MSPs must make this winning proposition to the end user:
MSPs are the optimum choice when it comes to offering holistic IT solutions, including Cloud transparency, where required.
The Marketing Id 