Category: Marketing Strategy

Et tu, Twitter? Elon Musk’s $44 billion price tag on “free speech” 

It’s political science, not rocket science—so success is not guaranteed!  The late Steve Jobs’ take on the law of unintended consequences comes to mind with Elon Musk’s pending takeover of Twitter: “There […]

For Managed Service Providers (MSPs), Marketing is the Tipping Point!

Complex technological solutions require simple marketing explanations. From partner propositions that reassure internal IT departments of a need for their ongoing complementary role to the development of must-have USPs, and benefits and value messaging, MSPs must make this winning proposition to the end user:

MSPs are the optimum choice when it comes to offering holistic IT solutions, including Cloud transparency, where required.