Follow the money instead with the new TMM—Total Monetizable Market The concept of Total Addressable Market, or TAM as it is popularly called, has taken the business world by storm in recent […]
TAM—The Holy Grail Of Business—Is A Sham
Hear the LEOs Roar—Will SATCOM’s Anti-Latency Lions Meet the 5G challenge?
On February 28, 2019 the first six OneWeb Low Earth Orbit (LEO) satellites were successfully launched aboard an Arianespace Soyuz rocket. With this launch the implementation of CEO Greg Wyler’s vision to provide […]
The Secret Sauce Behind Successful Account Based Marketing!
In his January 10, 2017 Forbes.com article, “Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017,” contributor John Ellett noted: “Few acronyms have been used more frequently in B2B marketing circles […]
Software-Defined – Wide Area Network (SD-WAN): the Super-Duper WAN!
ReportBuyer’s press release dated April 24, 2017, “SD-WAN Market Size Forecasts to grow from USD 738.9 million in 2016 to reach USD 9,066.2 million by 2021,” estimates a 65.11% Compounded Annual Growth […]
For Managed Service Providers (MSPs), Marketing is the Tipping Point!
Complex technological solutions require simple marketing explanations. From partner propositions that reassure internal IT departments of a need for their ongoing complementary role to the development of must-have USPs, and benefits and value messaging, MSPs must make this winning proposition to the end user:
MSPs are the optimum choice when it comes to offering holistic IT solutions, including Cloud transparency, where required.
To be, or not to be – that is the question for B2B Digital Marketers
Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly […]
The Marketing Id 