It’s political science, not rocket science—so success is not guaranteed! The late Steve Jobs’ take on the law of unintended consequences comes to mind with Elon Musk’s pending takeover of Twitter: “There […]
Follow the money instead with the new TMM—Total Monetizable Market The concept of Total Addressable Market, or TAM as it is popularly called, has taken the business world by storm in recent […]
On February 28, 2019 the first six OneWeb Low Earth Orbit (LEO) satellites were successfully launched aboard an Arianespace Soyuz rocket. With this launch the implementation of CEO Greg Wyler’s vision to provide […]
In his January 10, 2017 Forbes.com article, “Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017,” contributor John Ellett noted: “Few acronyms have been used more frequently in B2B marketing circles […]
ReportBuyer’s press release dated April 24, 2017, “SD-WAN Market Size Forecasts to grow from USD 738.9 million in 2016 to reach USD 9,066.2 million by 2021,” estimates a 65.11% Compounded Annual Growth […]
Complex technological solutions require simple marketing explanations. From partner propositions that reassure internal IT departments of a need for their ongoing complementary role to the development of must-have USPs, and benefits and value messaging, MSPs must make this winning proposition to the end user:
MSPs are the optimum choice when it comes to offering holistic IT solutions, including Cloud transparency, where required.