Tag Archives: E=MC5

The War on Cyber Terror—the Future of Business Depends on the Business of the Future!

Back in December 2013, Steve Durbin, global vice-president of the Information Security Forum (ISF), outlined the top security threats for 2014, which The Marketing Id has paraphrased below:   BYOD (Bring Your Own Device) trends in the workplace – As … Continue reading

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Market the Cloud; Don’t Cloud the Market!

“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.  While the other Cs seem to be more easily … Continue reading

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Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!

Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point.  Jeff believes that social media, smartphones and search engine evolution are causing a paradigm shift in our digital … Continue reading

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When BI Harry Met SM Sally–Why Business Intelligence Needs Social Media?

It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM).  Some BI purists believe that 80% of SM data is chaff and … Continue reading

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Six Counts That Make For a Successful CEO

When President Reagan passed away in 2004, it was pretty clear that he had earned a lot of bipartisan affection through the years.  It had me wondering back then, “What made this man tick?”  Upon further analysis, I had determined … Continue reading

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The Marketing Id’s new and improved theory of connectivity, E=MC5

The Marketing Id has been promoting its E=MC4 theory of connectivity for some time now, where an Enterprise with Mobility, Cloud-based Communications, Collaboration & Content is setup to succeed in its business and marketing plans. However, this connectivity always assumed that … Continue reading

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