The Marketing Id has been promoting its E=MC4 theory of connectivity for some time now, where an Enterprise with Mobility, Cloud-based Communications, Collaboration & Content is setup to succeed in its business and marketing plans.
However, this connectivity always assumed that Cyber-security was implicit in a Cloud-based infrastructure. On the other hand, The Marketing Id recognizes that:
- A hacker is born every minute
- There are committed groups of basement-dwellers dedicated to “seeding the cloud” as it were, and
- They are intent on raining on the business world’s parade
So The Marketing Id is compelled to recognize Cyber-security as a distinct and imperative need in its theory of connectivity, even as an industry-wide standard for it evolves for cloud-based computing. The Marketing Id is thus pleased to present its new and improved E=MC5 theory of connectivity:
A social Enterprise that provides Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.
The Marketing Id hopes that E=MC5 becomes the six-sigma standard of connectivity in the new world of business networks and social media.