In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: […]
The War on Cyber Terror—the Future of Business Depends on the Business of the Future!
Back in December 2013, Steve Durbin, global vice-president of the Information Security Forum (ISF), outlined the top security threats for 2014, which The Marketing Id has paraphrased below: BYOD (Bring Your […]
Market the Cloud; Don’t Cloud the Market!
“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content. While […]
Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!
Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point. Jeff believes that social media, smartphones and search engine evolution […]
Six Counts That Make For a Successful CEO
When President Reagan passed away in 2004, it was pretty clear that he had earned a lot of bipartisan affection through the years. It had me wondering back then, “What made this […]
The Marketing Id’s new and improved theory of connectivity, E=MC5
The Marketing Id has been promoting its E=MC4 theory of connectivity for some time now, where an Enterprise with Mobility, Cloud-based Communications, Collaboration & Content is setup to succeed in its business and […]
The Marketing Id 