CNBC set the media and entertainment industries abuzz on November 6, 2017 in a report, “21st Century Fox has been holding talks to sell most of the company to Disney,” that warned: […]
It’s All About Content and It’s All Over the Top!
Social Media Platforms Must Tackle “Fake” Inbound Traffic Menace Before It Infiltrates the B2B Domain!
Facebook, social media’s biggest platform, is facing a crisis of confidence right now. This crisis reached a notable milestone last week, when Mark Zuckerberg, Facebook’s CEO, finally admitted in a September 27, […]
Everything You Always Wanted to Know About Content Marketing, Sponsored Content and Native Advertising
If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising […]
To be, or not to be – that is the question for B2B Digital Marketers
Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly […]
7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant […]
A brand by any other name… is not a brand!
We all love Shakespeare’s romantic lament, “A rose by any other name would smell as sweet.” Yes, true, but a brand by any other name, not so much! But I digress and […]
The Marketing Id 