
Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive. In a […]
Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive. In a […]
In the B2C world, social media marketers are constantly trying to calculate their true “Cost per Like.” Back in November 2011 an EdgeRank Checker post titled “Comments 4x More Valuable Than Likes” […]
It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM). Some BI purists believe […]
Social Media Category 3: F100 Top 10 FiFo Ratio Imagine being the only company in the F100 with a FiFo ratio under 1 – that distinction belongs to UnitedHealth, which is the only […]
The Marketing Id came across a very fascinating article in the Wall Street Journal recently, “Big Brands Like Facebook, But They Don’t Like to Pay,” pertaining largely to the consumer domain. Nonetheless, […]
The Marketing Id has blogged previously about how a proactive B2B always finds light at the end of the tunnel. It’s called Revenue Performance Management and it helps a B2B to more predictively manage […]