Jeff Bullas, a social media marketing guru, recently wrote a wonderful blog titled “How A Great Title Got Me A Link From The New York Times.” The Marketing Id subsequently tweeted about […]
Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!
In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO. Since early April, MahaTweeter (The Marketing Id’s Twitter […]
Six Counts That Make For a Successful CEO
When President Reagan passed away in 2004, it was pretty clear that he had earned a lot of bipartisan affection through the years. It had me wondering back then, “What made this […]
Marketing & Management Lessons from “Steve Jobs” Biography–“This was a man!”
After reading Walter Isaacson’s biography, “Steve Jobs,” The Marketing Id has come to the conclusion that Steve Jobs was the real “iMan” after all. Maybe not the original “I-man”–that title probably still belongs […]
A Salute to Steve Jobs – the Best Marketer in the World!
We the beneficiaries of over three decades of technological innovation from that incredible marketing machine, known as Steve Jobs, are quite saddened by his decision to step down as the CEO of […]
The Marketing Id 