After reading Walter Isaacson’s biography, “Steve Jobs,” The Marketing Id has come to the conclusion that Steve Jobs was the real “iMan” after all. Maybe not the original “I-man”–that title probably still belongs […]
Top 5 B2B Concerns As Social Media Advertising Scales
The Marketing Id came across a very fascinating article in the Wall Street Journal recently, “Big Brands Like Facebook, But They Don’t Like to Pay,” pertaining largely to the consumer domain. Nonetheless, […]
Top 10 Social Media & Inbound Marketing Tips for the B2B Marketer
Social media is to sharing, what Google is to searching and GPS is to driving. It is important that B2B marketers not fall into the 80-20 trap of social media, where 80% […]
Attention B2Bs! Is your marketing mix social?
After Marc Benioff asked during his opening keynote address at Dreamforce 2011 in San Francisco, “Customers and employees are social. Are enterprises social?” The Marketing Id responded with an enthusiastic “Welcome to […]
Top 5 Ways to Ensure a Customer Awaits at the End of Your Funnel
The Marketing Id has blogged previously about how a proactive B2B always finds light at the end of the tunnel. It’s called Revenue Performance Management and it helps a B2B to more predictively manage […]
The Art & Science of the B2B Tweet and Strategic Intent!
Given the reality of inbound marketing in the B2B realm, especially in the long sales cycle kind, marketers need to have a well-crafted social media strategy that combines creative talent with logical skills […]
The Marketing Id 