Tag Archives: Revenue

Market the Cloud; Don’t Cloud the Market!

“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.  While the other Cs seem to be more easily … Continue reading

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Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!

In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO.  Since early April, MahaTweeter (The Marketing Id’s Twitter handle) had been trying to stand “athwart history, … Continue reading

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The Social Media Marketing Value Chain in a Company’s Revenue Cycle

In reviewing some of the leading marketing automation web sites, The Marketing Id came across a brilliant whitepaper from Marketo titled, “The Definitive Guide to B2B Social Media.” There is much to gain from reading this 46-page treasure trove, but The … Continue reading

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