Tag Archives: revenue performance management
Social Media Platforms Must Tackle “Fake” Inbound Traffic Menace Before It Infiltrates the B2B Domain!
Facebook, social media’s biggest platform, is facing a crisis of confidence right now. This crisis reached a notable milestone last week, when Mark Zuckerberg, Facebook’s CEO, finally admitted in a September 27, 2017 post: “After the election, I made a … Continue reading →
Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, … Continue reading →
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading →
The Marketing Id has blogged previously about how a proactive B2B always finds light at the end of the tunnel. It’s called Revenue Performance Management and it helps a B2B to more predictively manage its revenue cycle across an integrated sales and … Continue reading →
Given the reality of inbound marketing in the B2B realm, especially in the long sales cycle kind, marketers need to have a well-crafted social media strategy that combines creative talent with logical skills in order to achieve desired results. This is especially … Continue reading →
If you believed that RPM was short for revolutions per minute, you are most likely an engineer (like I used to be), but if you knew that a more contemporary acronym stood for Revenue Performance Management, then you are probably … Continue reading →