Tag Archives: Outbound Marketing

To be, or not to be – that is the question for B2B Digital Marketers

Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, … Continue reading

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Top 20 Social Media Savvy Companies of the Fortune 100 (Part 1)

Introduction Social media usage has been baked into the business psyche for at least three years and its adoption in the commercial domain continues to grow. So The Marketing Id felt there was sufficient history to determine which of the … Continue reading

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Top 5 B2B Concerns As Social Media Advertising Scales

The Marketing Id came across a very fascinating article in the Wall Street Journal recently, “Big Brands Like Facebook, But They Don’t Like to Pay,” pertaining largely to the consumer domain.  Nonetheless, there are a number of lessons to be … Continue reading

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How Inbound Marketing Is Driving the B2B Marketing Mix–Viva La 4Ps!

For the past several years B2B marketers have been using inbound marketing techniques for various activities such as: Mastering SEO/SEM across web properties Topping organic and contextual SERP listings Building brand equity across relevant social networks Developing appropriate marketing personas … Continue reading

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Social Media-Integrated Enterprise Products Lead the Way for Social Media-Integrated B2B Marketing

The Marketing Id came across an excellent keynote address, “Five Megatrends Shaping Enterprise Communications and Collaboration,” delivered on March 3rd this year at CeBIT 2011 in Hanover, Germany by Hamid Akhavan, CEO of Siemens Enterprise Communications.  Given its telecommunications pedigree, … Continue reading

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Top 5 gRIM Truths About BlackBerry: a B2B vs. B2C Marketing Case Study

E-mail – that quintessential of outbound marketing tools – is what had catapulted the BlackBerry as a darling of corporate America in the early 2000s. But in the latter part of that decade, when social media savvy smartphones began enticing … Continue reading

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Top 5 Myths About B2B Inbound Marketing

Build it and they will come. When The Marketing Id quoted the movie, “Field of Dreams,” in a previous post “Hello Sales, the Cold Call Just Got Warmer!” the reference was to the new marketing paradigm that has evolved over … Continue reading

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From Leads to Deals: Promoting Sales with a New Marketing Paradigm

In the 1990s a Hollywood movie, “Glengarry Glen Ross” popularized a sales mantra, which encapsulated the selling process into a seemingly inane, yet pressure-filled acronym ABC… Always Be Closing!  As a B2B marketer in that era, trying to promote value-added … Continue reading

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Quadrant Analysis for B2Bs – Cash Cows Produce Best Marketing ROI

During the heyday of conglomerates in the 1960s, the Boston Consulting Group (BCG) developed its growth-share matrix model, which has since been widely used by strategic planning and corporate development teams across America.  It was a simple model that showed a … Continue reading

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Hello Sales, the Cold Call Just Got Warmer!

An off-the-record conversation between Cold Caller (CC) and Inbound Marketer (IM) at a typical SMB struggling to integrate traditional outbound marketing practices with newer inbound marketing techniques: CC: IM, buddy, you must surely be aware that “the reports of my … Continue reading

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