Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly […]
Introduction Social media usage has been baked into the business psyche for at least three years and its adoption in the commercial domain continues to grow. So The Marketing Id felt there […]
The Marketing Id came across a very fascinating article in the Wall Street Journal recently, “Big Brands Like Facebook, But They Don’t Like to Pay,” pertaining largely to the consumer domain. Nonetheless, […]
For the past several years B2B marketers have been using inbound marketing techniques for various activities such as: Mastering SEO/SEM across web properties Topping organic and contextual SERP listings Building brand equity […]
The Marketing Id came across an excellent keynote address, “Five Megatrends Shaping Enterprise Communications and Collaboration,” delivered on March 3rd this year at CeBIT 2011 in Hanover, Germany by Hamid Akhavan, CEO […]
E-mail – that quintessential of outbound marketing tools – is what had catapulted the BlackBerry as a darling of corporate America in the early 2000s. But in the latter part of that […]
The Marketing Id 