Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. Well, if Joe Pulizzi, the founder of […]
The Art of the Deal for B2B Content Marketers—Make It Personal!
Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: […]
Market the Cloud; Don’t Cloud the Market!
“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content. While […]
Top 10 Social Media & Inbound Marketing Tips for the B2B Marketer
Social media is to sharing, what Google is to searching and GPS is to driving. It is important that B2B marketers not fall into the 80-20 trap of social media, where 80% […]
The Art & Science of the B2B Tweet and Strategic Intent!
Given the reality of inbound marketing in the B2B realm, especially in the long sales cycle kind, marketers need to have a well-crafted social media strategy that combines creative talent with logical skills […]
All It Takes Is “A Few Good Men” Blogging & Tweeting to Generate Leads
As the economy seems to be going through a sluggish phase, SMBs are beginning to wonder if there is a paucity of demand out there. Judging by how the stock markets have bounced back […]
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