Tag Archives: leads

The Art of the Deal for B2B Content Marketers—Make It Personal!

Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. Well, if Joe Pulizzi, the founder of Content Marketing World is right, content marketers seem … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales

In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Market the Cloud; Don’t Cloud the Market!

“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.  While the other Cs seem to be more easily … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Top 10 Social Media & Inbound Marketing Tips for the B2B Marketer

Social media is to sharing, what Google is to searching and GPS is to driving.  It is important that B2B marketers not fall into the 80-20 trap of social media, where 80% of traffic is generated by 20% of users, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , | 2 Comments

The Art & Science of the B2B Tweet and Strategic Intent!

Given the reality of inbound marketing in the B2B realm, especially in the long sales cycle kind, marketers need to have a well-crafted social media strategy that combines creative talent with logical skills in order to achieve desired results.  This is especially … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , | 4 Comments

All It Takes Is “A Few Good Men” Blogging & Tweeting to Generate Leads

As the economy seems to be going through a sluggish phase, SMBs are beginning to wonder if there is a paucity of demand out there.  Judging by how the stock markets have bounced back in the past couple of weeks after their … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , ,

Revenue Performance Management: Viva La Drucker!

If you believed that RPM was short for revolutions per minute, you are most likely an engineer (like I used to be), but if you knew that a more contemporary acronym stood for Revenue Performance Management, then you are probably … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 5 Comments