In his January 10, 2017 Forbes.com article, “Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017,” contributor John Ellett noted: “Few acronyms have been used more frequently in B2B marketing circles […]
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: […]
Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are […]
Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point. Jeff believes that social media, smartphones and search engine evolution […]
In the B2B world, Twitter has the potential of becoming the launching pad of choice for all sorts of business communications beyond traditional PR and marketing to include sales, financial, engineering, operations, […]
After Marc Benioff asked during his opening keynote address at Dreamforce 2011 in San Francisco, “Customers and employees are social. Are enterprises social?” The Marketing Id responded with an enthusiastic “Welcome to […]
The Marketing Id 