Tag Archives: CRM

Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales

In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!

Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are become increasingly popular in the B2B world as … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , ,

Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!

Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point.  Jeff believes that social media, smartphones and search engine evolution are causing a paradigm shift in our digital … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | 2 Comments

Five i-Factors That Can Ensure Every Business Tweet Counts

In the B2B world, Twitter has the potential of becoming the launching pad of choice for all sorts of business communications beyond traditional PR and marketing to include sales, financial, engineering, operations, customer relationship management, et al.  Given the fact … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | 3 Comments

Attention B2Bs! Is your marketing mix social?

After Marc Benioff asked during his opening keynote address at Dreamforce 2011 in San Francisco, “Customers and employees are social. Are enterprises social?” The Marketing Id responded with an enthusiastic “Welcome to the Social Enterprise – It’s Not What You … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | 1 Comment

Top 5 Ways to Ensure a Customer Awaits at the End of Your Funnel

The Marketing Id has blogged previously about how a proactive B2B always finds light at the end of the tunnel.  It’s called Revenue Performance Management and it helps a B2B to more predictively manage its revenue cycle across an integrated sales and … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , ,

Welcome to the Social Enterprise – It’s Not What You Think, B2B Skeptics!

If The Marketing Id had any doubts that social media was still more pervasive as a marketing tool in the B2C world as opposed to the B2B world, those doubts have begun to seriously erode this year.  With the advent of … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , | 4 Comments

How Inbound Marketing Is Driving the B2B Marketing Mix–Viva La 4Ps!

For the past several years B2B marketers have been using inbound marketing techniques for various activities such as: Mastering SEO/SEM across web properties Topping organic and contextual SERP listings Building brand equity across relevant social networks Developing appropriate marketing personas … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , | 4 Comments

Revenue Performance Management: Viva La Drucker!

If you believed that RPM was short for revolutions per minute, you are most likely an engineer (like I used to be), but if you knew that a more contemporary acronym stood for Revenue Performance Management, then you are probably … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 5 Comments