Tag Archives: Content

It’s All About Content and It’s All Over the Top!

CNBC set the media and entertainment industries abuzz on November 6, 2017 in a report, “21st Century Fox has been holding talks to sell most of the company to Disney,” that warned: “The media landscape has changed considerably in recent … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | Leave a comment

The Art of the Deal for B2B Content Marketers—Make It Personal!

Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. Well, if Joe Pulizzi, the founder of Content Marketing World is right, content marketers seem … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Software-Defined – Wide Area Network (SD-WAN): the Super-Duper WAN!

ReportBuyer’s press release dated April 24, 2017, “SD-WAN Market Size Forecasts to grow from USD 738.9 million in 2016 to reach USD 9,066.2 million by 2021,” estimates a 65.11% Compounded Annual Growth Rate (CAGR) for SD-WAN over the next five … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , ,

Everything You Always Wanted to Know About Content Marketing, Sponsored Content and Native Advertising

If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising is definitely not your cup of tea. HBO’s … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , ,

Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales

In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,

7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play

Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant Head of Brian Williams.” Given Brian Williams sudden … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , ,

Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!

Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point.  Jeff believes that social media, smartphones and search engine evolution are causing a paradigm shift in our digital … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | 2 Comments

The Marketing Id’s new and improved theory of connectivity, E=MC5

The Marketing Id has been promoting its E=MC4 theory of connectivity for some time now, where an Enterprise with Mobility, Cloud-based Communications, Collaboration & Content is setup to succeed in its business and marketing plans. However, this connectivity always assumed that … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , ,