CNBC set the media and entertainment industries abuzz on November 6, 2017 in a report, “21st Century Fox has been holding talks to sell most of the company to Disney,” that warned: […]
It’s All About Content and It’s All Over the Top!
The Art of the Deal for B2B Content Marketers—Make It Personal!
Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. Well, if Joe Pulizzi, the founder of […]
Software-Defined – Wide Area Network (SD-WAN): the Super-Duper WAN!
ReportBuyer’s press release dated April 24, 2017, “SD-WAN Market Size Forecasts to grow from USD 738.9 million in 2016 to reach USD 9,066.2 million by 2021,” estimates a 65.11% Compounded Annual Growth […]
Everything You Always Wanted to Know About Content Marketing, Sponsored Content and Native Advertising
If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising […]
Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: […]
7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant […]
The Marketing Id 