Tag Archives: collaboration

Software-Defined – Wide Area Network (SD-WAN): the Super-Duper WAN!

ReportBuyer’s press release dated April 24, 2017, “SD-WAN Market Size Forecasts to grow from USD 738.9 million in 2016 to reach USD 9,066.2 million by 2021,” estimates a 65.11% Compounded Annual Growth Rate (CAGR) for SD-WAN over the next five … Continue reading

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Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales

In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading

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The War on Cyber Terror—the Future of Business Depends on the Business of the Future!

Back in December 2013, Steve Durbin, global vice-president of the Information Security Forum (ISF), outlined the top security threats for 2014, which The Marketing Id has paraphrased below:   BYOD (Bring Your Own Device) trends in the workplace – As … Continue reading

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Market the Cloud; Don’t Cloud the Market!

“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.  While the other Cs seem to be more easily … Continue reading

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Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!

Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point.  Jeff believes that social media, smartphones and search engine evolution are causing a paradigm shift in our digital … Continue reading

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When BI Harry Met SM Sally–Why Business Intelligence Needs Social Media?

It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM).  Some BI purists believe that 80% of SM data is chaff and … Continue reading

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Six Counts That Make For a Successful CEO

When President Reagan passed away in 2004, it was pretty clear that he had earned a lot of bipartisan affection through the years.  It had me wondering back then, “What made this man tick?”  Upon further analysis, I had determined … Continue reading

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The Marketing Id’s new and improved theory of connectivity, E=MC5

The Marketing Id has been promoting its E=MC4 theory of connectivity for some time now, where an Enterprise with Mobility, Cloud-based Communications, Collaboration & Content is setup to succeed in its business and marketing plans. However, this connectivity always assumed that … Continue reading

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A Salute to Steve Jobs – the Best Marketer in the World!

We the beneficiaries of over three decades of technological innovation from that incredible marketing machine, known as Steve Jobs, are quite saddened by his decision to step down as the CEO of Apple.  It seems like he was forced to … Continue reading

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