It’s political science, not rocket science—so success is not guaranteed! The late Steve Jobs’ take on the law of unintended consequences comes to mind with Elon Musk’s pending takeover of Twitter: “There […]
Social Media Platforms Must Tackle “Fake” Inbound Traffic Menace Before It Infiltrates the B2B Domain!
Facebook, social media’s biggest platform, is facing a crisis of confidence right now. This crisis reached a notable milestone last week, when Mark Zuckerberg, Facebook’s CEO, finally admitted in a September 27, […]
Everything You Always Wanted to Know About Content Marketing, Sponsored Content and Native Advertising
If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising […]
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant […]
Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are […]