Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant […]
Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!
Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are […]
Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!
In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO. Since early April, MahaTweeter (The Marketing Id’s Twitter […]
Five i-Factors That Can Ensure Every Business Tweet Counts
In the B2B world, Twitter has the potential of becoming the launching pad of choice for all sorts of business communications beyond traditional PR and marketing to include sales, financial, engineering, operations, […]
Top 20 Social Media Savvy Companies of the Fortune 100 (Part 2)
Social Media Category 3: F100 Top 10 FiFo Ratio Imagine being the only company in the F100 with a FiFo ratio under 1 – that distinction belongs to UnitedHealth, which is the only […]
Top 20 Social Media Savvy Companies of the Fortune 100 (Part 1)
Introduction Social media usage has been baked into the business psyche for at least three years and its adoption in the commercial domain continues to grow. So The Marketing Id felt there […]