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Tag Archives: strategy
To be, or not to be – that is the question for B2B Digital Marketers
Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, … Continue reading
Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading
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Tagged 4Ps, B2B, cloud-based, collaboration, communications, competition, competitive intelligence, Content, CRM, customers, Cyber-security, Deals, Drucker, Inbound marketing, leads, MAP, Marketing, Marketing automation, marketing mix, prospects, revenue cycle, revenue performance management, sales, sales funnel, search engines, social enterprise, Social media, strategy
