Tag Archives: Starbucks

A brand by any other name… is not a brand!

We all love Shakespeare’s romantic lament, “A rose by any other name would smell as sweet.” Yes, true, but a brand by any other name, not so much! But I digress and will return to this metaphor later. So what … Continue reading

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Six Counts That Make For a Successful CEO

When President Reagan passed away in 2004, it was pretty clear that he had earned a lot of bipartisan affection through the years.  It had me wondering back then, “What made this man tick?”  Upon further analysis, I had determined … Continue reading

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