In reviewing some of the leading marketing automation web sites, The Marketing Id came across a brilliant whitepaper from Marketo titled, “The Definitive Guide to B2B Social Media.” There is much to gain […]
E-mail – that quintessential of outbound marketing tools – is what had catapulted the BlackBerry as a darling of corporate America in the early 2000s. But in the latter part of that […]
An off-the-record conversation between Cold Caller (CC) and Inbound Marketer (IM) at a typical SMB struggling to integrate traditional outbound marketing practices with newer inbound marketing techniques: CC: IM, buddy, you must […]
Build and cultivate a strong database of followers on all of your SMB social media sites by posting pertinent, timely and valuable content on a regular basis. Include the following “Inbound Marketing” information in […]
Follow us on Twitter: Get every employee in your company to start using the tagline “Follow us on Twitter” or better yet incorporate the icon shown below as part of a mandatory […]
A question that is often asked in marketing departments across the B2B world – so how do we integrate these new inbound marketing elements using various social media features with our existing […]
The Marketing Id 