It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM). Some BI purists believe […]
Top 20 Social Media Savvy Companies of the Fortune 100 (Part 2)
Social Media Category 3: F100 Top 10 FiFo Ratio Imagine being the only company in the F100 with a FiFo ratio under 1 – that distinction belongs to UnitedHealth, which is the only […]
Top 20 Social Media Savvy Companies of the Fortune 100 (Part 1)
Introduction Social media usage has been baked into the business psyche for at least three years and its adoption in the commercial domain continues to grow. So The Marketing Id felt there […]
The Marketing Id’s new and improved theory of connectivity, E=MC5
The Marketing Id has been promoting its E=MC4 theory of connectivity for some time now, where an Enterprise with Mobility, Cloud-based Communications, Collaboration & Content is setup to succeed in its business and […]
Top 10 Holiday Tips for Startups & B2Bs in Social Media & Marketing
The Steve Jobs rule “stay hungry, stay foolish” was directed at college grads but it also applies to startups; although for startups to evolve–thinking outside the box has to be coupled with […]
Top 5 B2B Concerns As Social Media Advertising Scales
The Marketing Id came across a very fascinating article in the Wall Street Journal recently, “Big Brands Like Facebook, But They Don’t Like to Pay,” pertaining largely to the consumer domain. Nonetheless, […]
Top 10 Social Media & Inbound Marketing Tips for the B2B Marketer
Social media is to sharing, what Google is to searching and GPS is to driving. It is important that B2B marketers not fall into the 80-20 trap of social media, where 80% […]
