Facebook, social media’s biggest platform, is facing a crisis of confidence right now. This crisis reached a notable milestone last week, when Mark Zuckerberg, Facebook’s CEO, finally admitted in a September 27, […]
We all grew up with popular proverbs that were directed at us by family, friends and mentors when they believed these were required to correct, coach, or cheer us depending on the […]
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: […]
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant […]
Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are […]
“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content. While […]
Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive. In a […]
