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Tag Archives: Social media
Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading
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Tagged 4Ps, B2B, cloud-based, collaboration, communications, competition, competitive intelligence, Content, CRM, customers, Cyber-security, Deals, Drucker, Inbound marketing, leads, MAP, Marketing, Marketing automation, marketing mix, prospects, revenue cycle, revenue performance management, sales, sales funnel, search engines, social enterprise, Social media, strategy
7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant Head of Brian Williams.” Given Brian Williams sudden … Continue reading
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Tagged Advertising, Brand, Brian Williams, communications, Content, Jon Stewart, Marketing, NBC, Public relations, Social media, The Daily Show, Tweets, Twitter, YouTube
Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!
Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are become increasingly popular in the B2B world as … Continue reading
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Tagged B2B, B2C, communications, CRM, Inbound marketing, LinkedIn, Marketing automation, Public relations, revenue performance management, Social media, Tweets, Twitter
Market the Cloud; Don’t Cloud the Market!
“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content. While the other Cs seem to be more easily … Continue reading
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Tagged B2B, B2C, Brand, CAC, Cash Flow, Churn, cloud, Cloud computing, cloud-based, CLTV, CMRR, collaboration, communications, Cyber-security, E=MC5, IaaS, Infrastructure as a service, leads, Marketing, Marketing automation, PaaS, Platform as a service, Revenue, SaaS, SEO/SEM, social enterprise, Social media, Social media marketing, Software as a service
If the headline doesn’t tick, people won’t click!
Jeff Bullas, a social media marketing guru, recently wrote a wonderful blog titled “How A Great Title Got Me A Link From The New York Times.” The Marketing Id subsequently tweeted about it and as is customary included a link … Continue reading
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Tagged AIDA, Apple, B2B, BlackBerry, click-through, clicks, communications, Facebook, Google, headlines, LinkedIn, Marketing, New York Times, Public relations, Social media, Twitter, Wall Street Journal, Yahoo
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Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!
Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point. Jeff believes that social media, smartphones and search engine evolution are causing a paradigm shift in our digital … Continue reading
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Tagged B2B, B2C, Business-to-business, cloud-based, collaboration, communications, Content, CRM, Cyber-security, E=MC5, Facebook, LinkedIn, Marketing automation, social enterprise, Social media, Twitter
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Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!
In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO. Since early April, MahaTweeter (The Marketing Id’s Twitter handle) had been trying to stand “athwart history, … Continue reading
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Tagged Advertising, Animal Farm, Apple, Bob Dylan, business model, Citibank, Citigroup, Dire Straits, Doggone-It, Facebook, Facebook Camera, Facebook Likes, Facebook Mobile, fallout, FB, Friend, glitch, Google, Harvard, Highly Effective People, HubSpot, Inbound marketing, Initial public offering, Instagram, IPO, Likes, Marketing, mobile, NASDAQ, Orwellian, Revenue, Seven, Social media, Steve Jobs, subscriber, TAM, total active subscribers, Total Addressable Market, Tweets, Twitter, UBS, valuation, Wall Street Journal
Top 12 Reasons Why “A Comment is worth a thousand Likes.”
In the B2C world, social media marketers are constantly trying to calculate their true “Cost per Like.” Back in November 2011 an EdgeRank Checker post titled “Comments 4x More Valuable Than Likes” stated the following: “For every Like a Post … Continue reading →