After Marc Benioff asked during his opening keynote address at Dreamforce 2011 in San Francisco, “Customers and employees are social. Are enterprises social?” The Marketing Id responded with an enthusiastic “Welcome to […]
Top 5 Ways to Ensure a Customer Awaits at the End of Your Funnel
The Marketing Id has blogged previously about how a proactive B2B always finds light at the end of the tunnel. It’s called Revenue Performance Management and it helps a B2B to more predictively manage […]
How Inbound Marketing Is Driving the B2B Marketing Mix–Viva La 4Ps!
For the past several years B2B marketers have been using inbound marketing techniques for various activities such as: Mastering SEO/SEM across web properties Topping organic and contextual SERP listings Building brand equity […]
Revenue Performance Management: Viva La Drucker!
If you believed that RPM was short for revolutions per minute, you are most likely an engineer (like I used to be), but if you knew that a more contemporary acronym stood […]
