Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant […]
Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!
Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are […]
A brand by any other name… is not a brand!
We all love Shakespeare’s romantic lament, “A rose by any other name would smell as sweet.” Yes, true, but a brand by any other name, not so much! But I digress and […]
Goldilocks and the Social Media Bear!
Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive. In a […]
If the headline doesn’t tick, people won’t click!
Jeff Bullas, a social media marketing guru, recently wrote a wonderful blog titled “How A Great Title Got Me A Link From The New York Times.” The Marketing Id subsequently tweeted about […]
Five i-Factors That Can Ensure Every Business Tweet Counts
In the B2B world, Twitter has the potential of becoming the launching pad of choice for all sorts of business communications beyond traditional PR and marketing to include sales, financial, engineering, operations, […]
The Marketing Id 