We all love Shakespeare’s romantic lament, “A rose by any other name would smell as sweet.” Yes, true, but a brand by any other name, not so much! But I digress and […]
A brand by any other name… is not a brand!
Market the Cloud; Don’t Cloud the Market!
“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content. While […]
If the headline doesn’t tick, people won’t click!
Jeff Bullas, a social media marketing guru, recently wrote a wonderful blog titled “How A Great Title Got Me A Link From The New York Times.” The Marketing Id subsequently tweeted about […]
Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!
In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO. Since early April, MahaTweeter (The Marketing Id’s Twitter […]
Five i-Factors That Can Ensure Every Business Tweet Counts
In the B2B world, Twitter has the potential of becoming the launching pad of choice for all sorts of business communications beyond traditional PR and marketing to include sales, financial, engineering, operations, […]
Marketing & Management Lessons from “Steve Jobs” Biography–“This was a man!”
After reading Walter Isaacson’s biography, “Steve Jobs,” The Marketing Id has come to the conclusion that Steve Jobs was the real “iMan” after all. Maybe not the original “I-man”–that title probably still belongs […]
The Marketing Id 