In his January 10, 2017 Forbes.com article, “Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017,” contributor John Ellett noted: “Few acronyms have been used more frequently in B2B marketing circles […]
Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. Well, if Joe Pulizzi, the founder of […]
Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly […]
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: […]
Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are […]
“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content. While […]
The Marketing Id 