Tag Archives: Marketing automation

The Art of the Deal for B2B Content Marketers—Make It Personal!

Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. Well, if Joe Pulizzi, the founder of Content Marketing World is right, content marketers seem … Continue reading

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To be, or not to be – that is the question for B2B Digital Marketers

Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, … Continue reading

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Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales

In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading

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Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!

Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are become increasingly popular in the B2B world as … Continue reading

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Market the Cloud; Don’t Cloud the Market!

“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.  While the other Cs seem to be more easily … Continue reading

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Top 12 Reasons Why “A Comment is worth a thousand Likes.”

In the B2C world, social media marketers are constantly trying to calculate their true “Cost per Like.”  Back in November 2011 an EdgeRank Checker post titled “Comments 4x More Valuable Than Likes” stated the following: “For every Like a Post … Continue reading

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Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!

Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point.  Jeff believes that social media, smartphones and search engine evolution are causing a paradigm shift in our digital … Continue reading

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“Kony 2012” Viral Marketing Phenomenon–Top 8 Takeaways for B2Bs/B2Cs

The social media world was abuzz last week as the “Kony 2012” video became the fastest viral marketing phenomenon – tallying over 100 million views in a week!  After reading a review of this unusual March madness in the Weekend … Continue reading

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Top 10 Holiday Tips for Startups & B2Bs in Social Media & Marketing

The Steve Jobs rule “stay hungry, stay foolish” was directed at college grads but it also applies to startups; although for startups to evolve–thinking outside the box has to be coupled with performing inside the box.  Engineering and sales can … Continue reading

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Top 10 Social Media & Inbound Marketing Tips for the B2B Marketer

Social media is to sharing, what Google is to searching and GPS is to driving.  It is important that B2B marketers not fall into the 80-20 trap of social media, where 80% of traffic is generated by 20% of users, … Continue reading

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