Tag Archives: MAP

Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales

In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading

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Attention B2Bs! Is your marketing mix social?

After Marc Benioff asked during his opening keynote address at Dreamforce 2011 in San Francisco, “Customers and employees are social. Are enterprises social?” The Marketing Id responded with an enthusiastic “Welcome to the Social Enterprise – It’s Not What You … Continue reading

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Top 5 Ways to Ensure a Customer Awaits at the End of Your Funnel

The Marketing Id has blogged previously about how a proactive B2B always finds light at the end of the tunnel.  It’s called Revenue Performance Management and it helps a B2B to more predictively manage its revenue cycle across an integrated sales and … Continue reading

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Welcome to the Social Enterprise – It’s Not What You Think, B2B Skeptics!

If The Marketing Id had any doubts that social media was still more pervasive as a marketing tool in the B2C world as opposed to the B2B world, those doubts have begun to seriously erode this year.  With the advent of … Continue reading

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How Inbound Marketing Is Driving the B2B Marketing Mix–Viva La 4Ps!

For the past several years B2B marketers have been using inbound marketing techniques for various activities such as: Mastering SEO/SEM across web properties Topping organic and contextual SERP listings Building brand equity across relevant social networks Developing appropriate marketing personas … Continue reading

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