After reading Walter Isaacson’s biography, “Steve Jobs,” The Marketing Id has come to the conclusion that Steve Jobs was the real “iMan” after all. Maybe not the original “I-man”–that title probably still belongs […]
Welcome to the Social Enterprise – It’s Not What You Think, B2B Skeptics!
If The Marketing Id had any doubts that social media was still more pervasive as a marketing tool in the B2C world as opposed to the B2B world, those doubts have begun to […]
A Salute to Steve Jobs – the Best Marketer in the World!
We the beneficiaries of over three decades of technological innovation from that incredible marketing machine, known as Steve Jobs, are quite saddened by his decision to step down as the CEO of […]
Social Media-Integrated Enterprise Products Lead the Way for Social Media-Integrated B2B Marketing
The Marketing Id came across an excellent keynote address, “Five Megatrends Shaping Enterprise Communications and Collaboration,” delivered on March 3rd this year at CeBIT 2011 in Hanover, Germany by Hamid Akhavan, CEO […]
Top 5 gRIM Truths About BlackBerry: a B2B vs. B2C Marketing Case Study
E-mail – that quintessential of outbound marketing tools – is what had catapulted the BlackBerry as a darling of corporate America in the early 2000s. But in the latter part of that […]