Tag Archives: Inbound marketing

To be, or not to be – that is the question for B2B Digital Marketers

Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, … Continue reading

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Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales

In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading

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Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!

Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are become increasingly popular in the B2B world as … Continue reading

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Top 12 Reasons Why “A Comment is worth a thousand Likes.”

In the B2C world, social media marketers are constantly trying to calculate their true “Cost per Like.”  Back in November 2011 an EdgeRank Checker post titled “Comments 4x More Valuable Than Likes” stated the following: “For every Like a Post … Continue reading

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Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!

In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO.  Since early April, MahaTweeter (The Marketing Id’s Twitter handle) had been trying to stand “athwart history, … Continue reading

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Top 20 Social Media Savvy Companies of the Fortune 100 (Part 1)

Introduction Social media usage has been baked into the business psyche for at least three years and its adoption in the commercial domain continues to grow. So The Marketing Id felt there was sufficient history to determine which of the … Continue reading

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Top 5 B2B Concerns As Social Media Advertising Scales

The Marketing Id came across a very fascinating article in the Wall Street Journal recently, “Big Brands Like Facebook, But They Don’t Like to Pay,” pertaining largely to the consumer domain.  Nonetheless, there are a number of lessons to be … Continue reading

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Top 10 Social Media & Inbound Marketing Tips for the B2B Marketer

Social media is to sharing, what Google is to searching and GPS is to driving.  It is important that B2B marketers not fall into the 80-20 trap of social media, where 80% of traffic is generated by 20% of users, … Continue reading

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Attention B2Bs! Is your marketing mix social?

After Marc Benioff asked during his opening keynote address at Dreamforce 2011 in San Francisco, “Customers and employees are social. Are enterprises social?” The Marketing Id responded with an enthusiastic “Welcome to the Social Enterprise – It’s Not What You … Continue reading

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Top 5 Ways to Ensure a Customer Awaits at the End of Your Funnel

The Marketing Id has blogged previously about how a proactive B2B always finds light at the end of the tunnel.  It’s called Revenue Performance Management and it helps a B2B to more predictively manage its revenue cycle across an integrated sales and … Continue reading

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