In his January 10, 2017 Forbes.com article, “Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017,” contributor John Ellett noted: “Few acronyms have been used more frequently in B2B marketing circles […]
Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!
In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO. Since early April, MahaTweeter (The Marketing Id’s Twitter […]
All It Takes Is “A Few Good Men” Blogging & Tweeting to Generate Leads
As the economy seems to be going through a sluggish phase, SMBs are beginning to wonder if there is a paucity of demand out there. Judging by how the stock markets have bounced back […]
Integrated Marketing Value Chain
A question that is often asked in marketing departments across the B2B world – so how do we integrate these new inbound marketing elements using various social media features with our existing […]