Tag Archives: Facebook

Everything You Always Wanted to Know About Content Marketing, Sponsored Content and Native Advertising

If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising is definitely not your cup of tea. HBO’s … Continue reading

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Top 10 Old Adages Adapted for Millennials, Meme Aficionados, and Social Media Enthusiasts!

We all grew up with popular proverbs that were directed at us by family, friends and mentors when they believed these were required to correct, coach, or cheer us depending on the occasion. Well, that was then and this is … Continue reading

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Goldilocks and the Social Media Bear!

Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive.  In a recent post, “5 Mistakes You Might Be Making … Continue reading

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If the headline doesn’t tick, people won’t click!

Jeff Bullas, a social media marketing guru, recently wrote a wonderful blog titled “How A Great Title Got Me A Link From The New York Times.”  The Marketing Id subsequently tweeted about it and as is customary included a link … Continue reading

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Top 12 Reasons Why “A Comment is worth a thousand Likes.”

In the B2C world, social media marketers are constantly trying to calculate their true “Cost per Like.”  Back in November 2011 an EdgeRank Checker post titled “Comments 4x More Valuable Than Likes” stated the following: “For every Like a Post … Continue reading

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Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!

Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point.  Jeff believes that social media, smartphones and search engine evolution are causing a paradigm shift in our digital … Continue reading

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Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!

In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO.  Since early April, MahaTweeter (The Marketing Id’s Twitter handle) had been trying to stand “athwart history, … Continue reading

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If Facebook Were a Country…

Facebook, the world’s largest social network company, is set to launch its Initial Public Offering (IPO) next month. Given all the hype that this IPO has generated, The Marketing Id would like to lift this speculation to an entirely different … Continue reading

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“Kony 2012” Viral Marketing Phenomenon–Top 8 Takeaways for B2Bs/B2Cs

The social media world was abuzz last week as the “Kony 2012” video became the fastest viral marketing phenomenon – tallying over 100 million views in a week!  After reading a review of this unusual March madness in the Weekend … Continue reading

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When BI Harry Met SM Sally–Why Business Intelligence Needs Social Media?

It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM).  Some BI purists believe that 80% of SM data is chaff and … Continue reading

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