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Tag Archives: Facebook
Everything You Always Wanted to Know About Content Marketing, Sponsored Content and Native Advertising
If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising is definitely not your cup of tea. HBO’s … Continue reading
Posted in Uncategorized
Tagged B2B, Brand, Content, content marketing, Facebook, LinkedIn, Marketing, native advertising, Social media marketing, sponsored content, Twitter
If the headline doesn’t tick, people won’t click!
Jeff Bullas, a social media marketing guru, recently wrote a wonderful blog titled “How A Great Title Got Me A Link From The New York Times.” The Marketing Id subsequently tweeted about it and as is customary included a link … Continue reading
Posted in Uncategorized
Tagged AIDA, Apple, B2B, BlackBerry, click-through, clicks, communications, Facebook, Google, headlines, LinkedIn, Marketing, New York Times, Public relations, Social media, Twitter, Wall Street Journal, Yahoo
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Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!
Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point. Jeff believes that social media, smartphones and search engine evolution are causing a paradigm shift in our digital … Continue reading
Posted in Uncategorized
Tagged B2B, B2C, Business-to-business, cloud-based, collaboration, communications, Content, CRM, Cyber-security, E=MC5, Facebook, LinkedIn, Marketing automation, social enterprise, Social media, Twitter
2 Comments
Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!
In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO. Since early April, MahaTweeter (The Marketing Id’s Twitter handle) had been trying to stand “athwart history, … Continue reading
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Tagged Advertising, Animal Farm, Apple, Bob Dylan, business model, Citibank, Citigroup, Dire Straits, Doggone-It, Facebook, Facebook Camera, Facebook Likes, Facebook Mobile, fallout, FB, Friend, glitch, Google, Harvard, Highly Effective People, HubSpot, Inbound marketing, Initial public offering, Instagram, IPO, Likes, Marketing, mobile, NASDAQ, Orwellian, Revenue, Seven, Social media, Steve Jobs, subscriber, TAM, total active subscribers, Total Addressable Market, Tweets, Twitter, UBS, valuation, Wall Street Journal
If Facebook Were a Country…
Facebook, the world’s largest social network company, is set to launch its Initial Public Offering (IPO) next month. Given all the hype that this IPO has generated, The Marketing Id would like to lift this speculation to an entirely different … Continue reading
Posted in Uncategorized
Tagged Facebook, Facebook Mobile, Google, iCrossing, India, Initial public offering, Instagram, IPO, mobile, SEC, Social media
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When BI Harry Met SM Sally–Why Business Intelligence Needs Social Media?
It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM). Some BI purists believe that 80% of SM data is chaff and … Continue reading
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Tagged 4Ps, B2B, B2C, Brand, Business intelligence, collaboration, E=MC5, Facebook, Likes, marketing mix, revenue cycle, social enterprise, Social intelligence, Social media, Twitter
Top 12 Reasons Why “A Comment is worth a thousand Likes.”
In the B2C world, social media marketers are constantly trying to calculate their true “Cost per Like.” Back in November 2011 an EdgeRank Checker post titled “Comments 4x More Valuable Than Likes” stated the following: “For every Like a Post … Continue reading →