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Tag Archives: Drucker
Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading
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Tagged 4Ps, B2B, cloud-based, collaboration, communications, competition, competitive intelligence, Content, CRM, customers, Cyber-security, Deals, Drucker, Inbound marketing, leads, MAP, Marketing, Marketing automation, marketing mix, prospects, revenue cycle, revenue performance management, sales, sales funnel, search engines, social enterprise, Social media, strategy
Top 10 Holiday Tips for Startups & B2Bs in Social Media & Marketing
The Steve Jobs rule “stay hungry, stay foolish” was directed at college grads but it also applies to startups; although for startups to evolve–thinking outside the box has to be coupled with performing inside the box. Engineering and sales can … Continue reading
A Salute to Steve Jobs – the Best Marketer in the World!
We the beneficiaries of over three decades of technological innovation from that incredible marketing machine, known as Steve Jobs, are quite saddened by his decision to step down as the CEO of Apple. It seems like he was forced to … Continue reading
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Tagged Apple, cloud-based, collaboration, communications, convergence, Drucker, Google, HP, innovation, iPad, iPhone, Mac, marketer, Marketing, mobility, Motorola, SaaS, Stanford, Steve Jobs
Revenue Performance Management: Viva La Drucker!
If you believed that RPM was short for revolutions per minute, you are most likely an engineer (like I used to be), but if you knew that a more contemporary acronym stood for Revenue Performance Management, then you are probably … Continue reading
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Tagged CRM, demand chain, Drucker, Inbound marketing, leads, Marketing automation, MQL, revenue cycle, revenue performance management, RPM, SAL, sales force automation, sales funnel, SCM, search engine, SFA, six sigma, Social media, webinar
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