Tag Archives: Deals

The Art of the Deal for B2B Content Marketers—Make It Personal!

Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. Well, if Joe Pulizzi, the founder of Content Marketing World is right, content marketers seem … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales

In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , ,