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Tag Archives: Cyber-security
Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; … Continue reading
Posted in Uncategorized
Tagged 4Ps, B2B, cloud-based, collaboration, communications, competition, competitive intelligence, Content, CRM, customers, Cyber-security, Deals, Drucker, Inbound marketing, leads, MAP, Marketing, Marketing automation, marketing mix, prospects, revenue cycle, revenue performance management, sales, sales funnel, search engines, social enterprise, Social media, strategy
Market the Cloud; Don’t Cloud the Market!
“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content. While the other Cs seem to be more easily … Continue reading
Posted in Uncategorized
Tagged B2B, B2C, Brand, CAC, Cash Flow, Churn, cloud, Cloud computing, cloud-based, CLTV, CMRR, collaboration, communications, Cyber-security, E=MC5, IaaS, Infrastructure as a service, leads, Marketing, Marketing automation, PaaS, Platform as a service, Revenue, SaaS, SEO/SEM, social enterprise, Social media, Social media marketing, Software as a service
Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!
Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point. Jeff believes that social media, smartphones and search engine evolution are causing a paradigm shift in our digital … Continue reading
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Tagged B2B, B2C, Business-to-business, cloud-based, collaboration, communications, Content, CRM, Cyber-security, E=MC5, Facebook, LinkedIn, Marketing automation, social enterprise, Social media, Twitter
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The Marketing Id’s new and improved theory of connectivity, E=MC5
The Marketing Id has been promoting its E=MC4 theory of connectivity for some time now, where an Enterprise with Mobility, Cloud-based Communications, Collaboration & Content is setup to succeed in its business and marketing plans. However, this connectivity always assumed that … Continue reading
Posted in Uncategorized
Tagged B2B, cloud-based, collaboration, communications, Content, Cyber, Cyber-security, E=MC5, mobility, social enterprise, Social media
