Tag: Content Marketing

The Art of the Deal for B2B Content Marketers—Make It Personal!

By Jack Nargundkar on September 18, 2017

Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. Well, if Joe Pulizzi, the founder of […]

Everything You Always Wanted to Know About Content Marketing, Sponsored Content and Native Advertising

By Jack Nargundkar on August 23, 2016

If you think that the wall, which separates the news from opinion in broadcast and print media, has been crumbling in the past decade or more, then sponsored content or native advertising […]

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Tag: Content Marketing

The Art of the Deal for B2B Content Marketers—Make It Personal!

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