CNBC set the media and entertainment industries abuzz on November 6, 2017 in a report, “21st Century Fox has been holding talks to sell most of the company to Disney,” that warned: […]
It’s All About Content and It’s All Over the Top!
Software-Defined – Wide Area Network (SD-WAN): the Super-Duper WAN!
ReportBuyer’s press release dated April 24, 2017, “SD-WAN Market Size Forecasts to grow from USD 738.9 million in 2016 to reach USD 9,066.2 million by 2021,” estimates a 65.11% Compounded Annual Growth […]
Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: […]
7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant […]
Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!
Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are […]
A brand by any other name… is not a brand!
We all love Shakespeare’s romantic lament, “A rose by any other name would smell as sweet.” Yes, true, but a brand by any other name, not so much! But I digress and […]
The Marketing Id 