Tag Archives: cloud

Software-Defined – Wide Area Network (SD-WAN): the Super-Duper WAN!

ReportBuyer’s press release dated April 24, 2017, “SD-WAN Market Size Forecasts to grow from USD 738.9 million in 2016 to reach USD 9,066.2 million by 2021,” estimates a 65.11% Compounded Annual Growth Rate (CAGR) for SD-WAN over the next five … Continue reading

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For Managed Service Providers (MSPs), Marketing is the Tipping Point!

Complex technological solutions require simple marketing explanations. From partner propositions that reassure internal IT departments of a need for their ongoing complementary role to the development of must-have USPs, and benefits and value messaging, MSPs must make this winning proposition to the end user:

MSPs are the optimum choice when it comes to offering holistic IT solutions, including Cloud transparency, where required. Continue reading

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Top 10 Old Adages Adapted for Millennials, Meme Aficionados, and Social Media Enthusiasts!

We all grew up with popular proverbs that were directed at us by family, friends and mentors when they believed these were required to correct, coach, or cheer us depending on the occasion. Well, that was then and this is … Continue reading

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Market the Cloud; Don’t Cloud the Market!

“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.  While the other Cs seem to be more easily … Continue reading

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