The Steve Jobs rule “stay hungry, stay foolish” was directed at college grads but it also applies to startups; although for startups to evolve–thinking outside the box has to be coupled with […]
Marketing & Management Lessons from “Steve Jobs” Biography–“This was a man!”
After reading Walter Isaacson’s biography, “Steve Jobs,” The Marketing Id has come to the conclusion that Steve Jobs was the real “iMan” after all. Maybe not the original “I-man”–that title probably still belongs […]
Top 5 B2B Concerns As Social Media Advertising Scales
The Marketing Id came across a very fascinating article in the Wall Street Journal recently, “Big Brands Like Facebook, But They Don’t Like to Pay,” pertaining largely to the consumer domain. Nonetheless, […]
Top 10 Social Media & Inbound Marketing Tips for the B2B Marketer
Social media is to sharing, what Google is to searching and GPS is to driving. It is important that B2B marketers not fall into the 80-20 trap of social media, where 80% […]
Welcome to the Social Enterprise – It’s Not What You Think, B2B Skeptics!
If The Marketing Id had any doubts that social media was still more pervasive as a marketing tool in the B2C world as opposed to the B2B world, those doubts have begun to […]
All It Takes Is “A Few Good Men” Blogging & Tweeting to Generate Leads
As the economy seems to be going through a sluggish phase, SMBs are beginning to wonder if there is a paucity of demand out there. Judging by how the stock markets have bounced back […]
