Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive. In a […]
Goldilocks and the Social Media Bear!
Top 12 Reasons Why “A Comment is worth a thousand Likes.”
In the B2C world, social media marketers are constantly trying to calculate their true “Cost per Like.” Back in November 2011 an EdgeRank Checker post titled “Comments 4x More Valuable Than Likes” […]
Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!
Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point. Jeff believes that social media, smartphones and search engine evolution […]
“Kony 2012” Viral Marketing Phenomenon–Top 8 Takeaways for B2Bs/B2Cs
The social media world was abuzz last week as the “Kony 2012” video became the fastest viral marketing phenomenon – tallying over 100 million views in a week! After reading a review […]
When BI Harry Met SM Sally–Why Business Intelligence Needs Social Media?
It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM). Some BI purists believe […]
Six Counts That Make For a Successful CEO
When President Reagan passed away in 2004, it was pretty clear that he had earned a lot of bipartisan affection through the years. It had me wondering back then, “What made this […]
The Marketing Id 