Tag Archives: B2C

The Art of the Deal for B2B Content Marketers—Make It Personal!

Which came first – the chicken or the egg? People have argued convincingly on both sides of this age-old paradox and never reached a consensus. Well, if Joe Pulizzi, the founder of Content Marketing World is right, content marketers seem … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

To be, or not to be – that is the question for B2B Digital Marketers

Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , ,

Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!

Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are become increasingly popular in the B2B world as … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , ,

The War on Cyber Terror—the Future of Business Depends on the Business of the Future!

Back in December 2013, Steve Durbin, global vice-president of the Information Security Forum (ISF), outlined the top security threats for 2014, which The Marketing Id has paraphrased below:   BYOD (Bring Your Own Device) trends in the workplace – As … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , ,

Market the Cloud; Don’t Cloud the Market!

“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.  While the other Cs seem to be more easily … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Goldilocks and the Social Media Bear!

Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive.  In a recent post, “5 Mistakes You Might Be Making … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , ,

Top 12 Reasons Why “A Comment is worth a thousand Likes.”

In the B2C world, social media marketers are constantly trying to calculate their true “Cost per Like.”  Back in November 2011 an EdgeRank Checker post titled “Comments 4x More Valuable Than Likes” stated the following: “For every Like a Post … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , ,

Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!

Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point.  Jeff believes that social media, smartphones and search engine evolution are causing a paradigm shift in our digital … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , | 2 Comments

“Kony 2012” Viral Marketing Phenomenon–Top 8 Takeaways for B2Bs/B2Cs

The social media world was abuzz last week as the “Kony 2012” video became the fastest viral marketing phenomenon – tallying over 100 million views in a week!  After reading a review of this unusual March madness in the Weekend … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , , , , , , ,

When BI Harry Met SM Sally–Why Business Intelligence Needs Social Media?

It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM).  Some BI purists believe that 80% of SM data is chaff and … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , , , , , , ,