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Tag Archives: Amazon
A brand by any other name… is not a brand!
We all love Shakespeare’s romantic lament, “A rose by any other name would smell as sweet.” Yes, true, but a brand by any other name, not so much! But I digress and will return to this metaphor later. So what … Continue reading
Posted in Uncategorized
Tagged Amazon, Brand, Coca Cola, Columbia Business School, communications, Kelloggs, Kotler, Marketing, News Corp, Public relations, Starbucks, Trump
