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The Art & Science of the B2B Tweet and Strategic Intent!

By Jack Nargundkar on September 20, 2011 • ( 4 Comments )

Given the reality of inbound marketing in the B2B realm, especially in the long sales cycle kind, marketers need to have a well-crafted social media strategy that combines creative talent with logical skills […]

Welcome to the Social Enterprise – It’s Not What You Think, B2B Skeptics!

By Jack Nargundkar on September 11, 2011 • ( 4 Comments )

If The Marketing Id had any doubts that social media was still more pervasive as a marketing tool in the B2C world as opposed to the B2B world, those doubts have begun to […]

All It Takes Is “A Few Good Men” Blogging & Tweeting to Generate Leads

By Jack Nargundkar on September 1, 2011

As the economy seems to be going through a sluggish phase, SMBs are beginning to wonder if there is a paucity of demand out there.  Judging by how the stock markets have bounced back […]

A Salute to Steve Jobs – the Best Marketer in the World!

By Jack Nargundkar on August 26, 2011

We the beneficiaries of over three decades of technological innovation from that incredible marketing machine, known as Steve Jobs, are quite saddened by his decision to step down as the CEO of […]

How Inbound Marketing Is Driving the B2B Marketing Mix–Viva La 4Ps!

By Jack Nargundkar on August 13, 2011 • ( 4 Comments )

For the past several years B2B marketers have been using inbound marketing techniques for various activities such as: Mastering SEO/SEM across web properties Topping organic and contextual SERP listings Building brand equity […]

Revenue Performance Management: Viva La Drucker!

By Jack Nargundkar on July 29, 2011 • ( 5 Comments )

If you believed that RPM was short for revolutions per minute, you are most likely an engineer (like I used to be), but if you knew that a more contemporary acronym stood […]

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