In the 1990s a Hollywood movie, “Glengarry Glen Ross” popularized a sales mantra, which encapsulated the selling process into a seemingly inane, yet pressure-filled acronym ABC… Always Be Closing! As a B2B […]
Quadrant Analysis for B2Bs – Cash Cows Produce Best Marketing ROI
During the heyday of conglomerates in the 1960s, the Boston Consulting Group (BCG) developed its growth-share matrix model, which has since been widely used by strategic planning and corporate development teams across America. […]
5 Easy Ways to Promote your B2B Brand Using Inbound Marketing
Add the new Twitter Follow button to both, your company web site and blog. It is an easy way to generate new followers and increase the reach of your brand. Create relevant hashtags […]
Hello Sales, the Cold Call Just Got Warmer!
An off-the-record conversation between Cold Caller (CC) and Inbound Marketer (IM) at a typical SMB struggling to integrate traditional outbound marketing practices with newer inbound marketing techniques: CC: IM, buddy, you must […]
Top 10 Ways Inbound Marketing Can Drive Outbound Marketing
Build and cultivate a strong database of followers on all of your SMB social media sites by posting pertinent, timely and valuable content on a regular basis. Include the following “Inbound Marketing” information in […]
Seven Highly Effective Ways to Shorten a Long B2B Sales Cycle
Follow us on Twitter: Get every employee in your company to start using the tagline “Follow us on Twitter” or better yet incorporate the icon shown below as part of a mandatory […]
Integrated Marketing Value Chain
A question that is often asked in marketing departments across the B2B world – so how do we integrate these new inbound marketing elements using various social media features with our existing […]
