We the beneficiaries of over three decades of technological innovation from that incredible marketing machine, known as Steve Jobs, are quite saddened by his decision to step down as the CEO of […]
For the past several years B2B marketers have been using inbound marketing techniques for various activities such as: Mastering SEO/SEM across web properties Topping organic and contextual SERP listings Building brand equity […]
If you believed that RPM was short for revolutions per minute, you are most likely an engineer (like I used to be), but if you knew that a more contemporary acronym stood […]
The Marketing Id came across an excellent keynote address, “Five Megatrends Shaping Enterprise Communications and Collaboration,” delivered on March 3rd this year at CeBIT 2011 in Hanover, Germany by Hamid Akhavan, CEO […]
In reviewing some of the leading marketing automation web sites, The Marketing Id came across a brilliant whitepaper from Marketo titled, “The Definitive Guide to B2B Social Media.” There is much to gain […]
E-mail – that quintessential of outbound marketing tools – is what had catapulted the BlackBerry as a darling of corporate America in the early 2000s. But in the latter part of that […]
Build it and they will come. When The Marketing Id quoted the movie, “Field of Dreams,” in a previous post “Hello Sales, the Cold Call Just Got Warmer!” the reference was to […]
