For the past several years B2B marketers have been using inbound marketing techniques for various activities such as: Mastering SEO/SEM across web properties Topping organic and contextual SERP listings Building brand equity […]
Revenue Performance Management: Viva La Drucker!
If you believed that RPM was short for revolutions per minute, you are most likely an engineer (like I used to be), but if you knew that a more contemporary acronym stood […]
Social Media-Integrated Enterprise Products Lead the Way for Social Media-Integrated B2B Marketing
The Marketing Id came across an excellent keynote address, “Five Megatrends Shaping Enterprise Communications and Collaboration,” delivered on March 3rd this year at CeBIT 2011 in Hanover, Germany by Hamid Akhavan, CEO […]
The Social Media Marketing Value Chain in a Company’s Revenue Cycle
In reviewing some of the leading marketing automation web sites, The Marketing Id came across a brilliant whitepaper from Marketo titled, “The Definitive Guide to B2B Social Media.” There is much to gain […]
Top 5 gRIM Truths About BlackBerry: a B2B vs. B2C Marketing Case Study
E-mail – that quintessential of outbound marketing tools – is what had catapulted the BlackBerry as a darling of corporate America in the early 2000s. But in the latter part of that […]
Top 5 Myths About B2B Inbound Marketing
Build it and they will come. When The Marketing Id quoted the movie, “Field of Dreams,” in a previous post “Hello Sales, the Cold Call Just Got Warmer!” the reference was to […]
From Leads to Deals: Promoting Sales with a New Marketing Paradigm
In the 1990s a Hollywood movie, “Glengarry Glen Ross” popularized a sales mantra, which encapsulated the selling process into a seemingly inane, yet pressure-filled acronym ABC… Always Be Closing! As a B2B […]
