Social media is to sharing, what Google is to searching and GPS is to driving. It is important that B2B marketers not fall into the 80-20 trap of social media, where 80% […]
Attention B2Bs! Is your marketing mix social?
After Marc Benioff asked during his opening keynote address at Dreamforce 2011 in San Francisco, “Customers and employees are social. Are enterprises social?” The Marketing Id responded with an enthusiastic “Welcome to […]
Top 5 Ways to Ensure a Customer Awaits at the End of Your Funnel
The Marketing Id has blogged previously about how a proactive B2B always finds light at the end of the tunnel. It’s called Revenue Performance Management and it helps a B2B to more predictively manage […]
The Art & Science of the B2B Tweet and Strategic Intent!
Given the reality of inbound marketing in the B2B realm, especially in the long sales cycle kind, marketers need to have a well-crafted social media strategy that combines creative talent with logical skills […]
Welcome to the Social Enterprise – It’s Not What You Think, B2B Skeptics!
If The Marketing Id had any doubts that social media was still more pervasive as a marketing tool in the B2C world as opposed to the B2B world, those doubts have begun to […]
All It Takes Is “A Few Good Men” Blogging & Tweeting to Generate Leads
As the economy seems to be going through a sluggish phase, SMBs are beginning to wonder if there is a paucity of demand out there. Judging by how the stock markets have bounced back […]
