The social media world was abuzz last week as the “Kony 2012” video became the fastest viral marketing phenomenon – tallying over 100 million views in a week! After reading a review […]
Five i-Factors That Can Ensure Every Business Tweet Counts
In the B2B world, Twitter has the potential of becoming the launching pad of choice for all sorts of business communications beyond traditional PR and marketing to include sales, financial, engineering, operations, […]
When BI Harry Met SM Sally–Why Business Intelligence Needs Social Media?
It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM). Some BI purists believe […]
Top 20 Social Media Savvy Companies of the Fortune 100 (Part 2)
Social Media Category 3: F100 Top 10 FiFo Ratio Imagine being the only company in the F100 with a FiFo ratio under 1 – that distinction belongs to UnitedHealth, which is the only […]
Top 20 Social Media Savvy Companies of the Fortune 100 (Part 1)
Introduction Social media usage has been baked into the business psyche for at least three years and its adoption in the commercial domain continues to grow. So The Marketing Id felt there […]
Six Counts That Make For a Successful CEO
When President Reagan passed away in 2004, it was pretty clear that he had earned a lot of bipartisan affection through the years. It had me wondering back then, “What made this […]
The Marketing Id 