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If Facebook Were a Country…

By Jack Nargundkar on April 14, 2012 • ( 1 Comment )

Facebook, the world’s largest social network company, is set to launch its Initial Public Offering (IPO) next month. Given all the hype that this IPO has generated, The Marketing Id would like […]

“Kony 2012” Viral Marketing Phenomenon–Top 8 Takeaways for B2Bs/B2Cs

By Jack Nargundkar on March 12, 2012

The social media world was abuzz last week as the “Kony 2012” video became the fastest viral marketing phenomenon – tallying over 100 million views in a week!  After reading a review […]

Five i-Factors That Can Ensure Every Business Tweet Counts

By Jack Nargundkar on February 19, 2012 • ( 3 Comments )

In the B2B world, Twitter has the potential of becoming the launching pad of choice for all sorts of business communications beyond traditional PR and marketing to include sales, financial, engineering, operations, […]

When BI Harry Met SM Sally–Why Business Intelligence Needs Social Media?

By Jack Nargundkar on February 3, 2012

It’s a classical marketing conundrum when the logical, left-brained, structured, quantitative world of business intelligence (BI) clashes with the creative, right-brained, random, qualitative world of social media (SM).  Some BI purists believe […]

Top 20 Social Media Savvy Companies of the Fortune 100 (Part 2)

By Jack Nargundkar on January 14, 2012

Social Media Category 3: F100 Top 10 FiFo Ratio Imagine being the only company in the F100 with a FiFo ratio under 1 – that distinction belongs to UnitedHealth, which is the only […]

Top 20 Social Media Savvy Companies of the Fortune 100 (Part 1)

By Jack Nargundkar on January 9, 2012 • ( 2 Comments )

Introduction Social media usage has been baked into the business psyche for at least three years and its adoption in the commercial domain continues to grow. So The Marketing Id felt there […]

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