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Market the Cloud; Don’t Cloud the Market!

By Jack Nargundkar on October 3, 2013

“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.  While […]

Goldilocks and the Social Media Bear!

By Jack Nargundkar on September 24, 2013

Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive.  In a […]

If the headline doesn’t tick, people won’t click!

By Jack Nargundkar on September 11, 2013 • ( 2 Comments )

Jeff Bullas, a social media marketing guru, recently wrote a wonderful blog titled “How A Great Title Got Me A Link From The New York Times.”  The Marketing Id subsequently tweeted about […]

Top 12 Reasons Why “A Comment is worth a thousand Likes.”

By Jack Nargundkar on August 18, 2013

In the B2C world, social media marketers are constantly trying to calculate their true “Cost per Like.”  Back in November 2011 an EdgeRank Checker post titled “Comments 4x More Valuable Than Likes” […]

Social Media in the B2B World – A “Social Enterprise” Requires E=MC5 Connectivity!

By Jack Nargundkar on October 7, 2012 • ( 2 Comments )

Jeff Bullas, a Top 50 Social Media Power Influencer on Forbes.com, recently wondered whether social media had reached a digital tipping point.  Jeff believes that social media, smartphones and search engine evolution […]

Facebook IPO Fallout–The Seven Doggone-Its of Highly Effective People!

By Jack Nargundkar on May 27, 2012

In our April 14th post “If Facebook Were a Country…” we hinted at the “irrational exuberance” that was being generated by the Facebook IPO.  Since early April, MahaTweeter (The Marketing Id’s Twitter […]

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