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7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play

By Jack Nargundkar on February 16, 2015

Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant […]

Overcoming Content Marketing’s Two Biggest Challenges

By Jack Nargundkar on January 26, 2015

In a recent “Content Marketing Report” (based on over 600 survey responses from B2B marketing professionals), Holger Schulze, Group Founder of the “Technology Marketing Community” on LinkedIn, highlighted the following as one […]

Marketing’s Enigma—Messaging in 140 Bytes—Cracking the Twitter Code!

By Jack Nargundkar on December 5, 2014

Social Media has not only revolutionized the marketing paradigm on the B2C side, but also has dramatically changed the marketing engagement methodology on the B2B side. CRM integrated marketing automation platforms are […]

The War on Cyber Terror—the Future of Business Depends on the Business of the Future!

By Jack Nargundkar on June 9, 2014

Back in December 2013, Steve Durbin, global vice-president of the Information Security Forum (ISF), outlined the top security threats for 2014, which The Marketing Id has paraphrased below:   BYOD (Bring Your […]

Market the Cloud; Don’t Cloud the Market!

By Jack Nargundkar on October 3, 2013

“The Cloud” is one of the principal Cs of The Marketing Id’s E=MC5 theory of connectivity, which states that a social Enterprise must support Mobility, Cloud-based Communications, Cyber-security, Collaboration & Content.  While […]

Goldilocks and the Social Media Bear!

By Jack Nargundkar on September 24, 2013

Every business – whether it’s small, medium or large and regardless it’s a B2B, B2C or B2G – either has or must have a stake in its brand to thrive.  In a […]

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