ReportBuyer’s press release dated April 24, 2017, “SD-WAN Market Size Forecasts to grow from USD 738.9 million in 2016 to reach USD 9,066.2 million by 2021,” estimates a 65.11% Compounded Annual Growth […]
For Managed Service Providers (MSPs), Marketing is the Tipping Point!
Complex technological solutions require simple marketing explanations. From partner propositions that reassure internal IT departments of a need for their ongoing complementary role to the development of must-have USPs, and benefits and value messaging, MSPs must make this winning proposition to the end user:
MSPs are the optimum choice when it comes to offering holistic IT solutions, including Cloud transparency, where required.
To be, or not to be – that is the question for B2B Digital Marketers
Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly […]
Top 10 Old Adages Adapted for Millennials, Meme Aficionados, and Social Media Enthusiasts!
We all grew up with popular proverbs that were directed at us by family, friends and mentors when they believed these were required to correct, coach, or cheer us depending on the […]
Five Synergistic Factors That Bind the Science of Marketing with the Art of Sales
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: […]
7 Pertinent Lessons from Brian Williams–Jon Stewart Double Play
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant […]
The Marketing Id 