Complex technological solutions require simple marketing explanations. From partner propositions that reassure internal IT departments of a need for their ongoing complementary role to the development of must-have USPs, and benefits and value messaging, MSPs must make this winning proposition to the end user:
MSPs are the optimum choice when it comes to offering holistic IT solutions, including Cloud transparency, where required.
Wikipedia attributes to the Financial Times, a rather succinct definition of Digital Marketing, which says: “Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly […]
In his 1954 book, “The Practice of Management,” management guru, Peter Drucker, famously declared: Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: […]
Those of us, who have been watching “The Daily Show with Jon Stewart” for a long time, might recall an ongoing segment that he used to run several years ago, “The Giant […]
In a recent “Content Marketing Report” (based on over 600 survey responses from B2B marketing professionals), Holger Schulze, Group Founder of the “Technology Marketing Community” on LinkedIn, highlighted the following as one […]